Logo Design
Layouts & Mockups
STAFFING &
RECRUITING FIRM
California,
USA
WORKFORCE
WORKSHOP
Staffactory is the outsourcing and consulting company of workforce solutions provider. It enables companies to achieve their business goals by aligning talent strategy to business strategy. In today’s fast-paced economic environment organizations need to rapidly adapt and be receptive to changing customer needs. Staffactory is nicely positioned for customers to be Workforce Solution partners in their journey.Workforce workshop uploads videos and podcasts about staffing services and other related information about Staffactory. It is aimed at brands and enterprises that require staffing solutions.
The aim was to redesign the existing logo such that it is best suited for circular profile images on various platforms, providing a modern minimalist, and memorable look.
The existing logo being used on different platforms was not sufficing the needs due to its rectangular structure. The major concern was that the logo needed more visibility in profile pictures that are mostly circular on platforms like Youtube, Linkedin, etc. So, the logo was redesigned to make it more minimalist and compact. As the company is starting out there was a need to put the entire name of the company in the logo so people can identify it.
INITIAL LOGO
Due to the rectangular shape, the logo is not a good fit for circular profiles. The bottom half of the logo is not visible in small size due to a lack of contrast between the fill of the word and the background.
IDEATION
The design includes a monogram of the brand name along with a human element to give the impression that the company works with people at its core. The logo also uses a stylized alphabet "w" in order to make it visually comparable to the icon of the tick mark. The elements used are to provoke a sense of trust, inclusivity, and approachability.
Clearspace is the minimum buffer space required around the logo. Maintaining this space makes sure nothing else encroaches the logo of its visual breathing area. The minimum clear space to be maintained around the logo is equal to the diameter of the circle used in the logo.
The name of the brand is written as a part of the logo as the brand is starting out and we want people to identify the name.
Nunito is a well-balanced, highly-readable sans-serif typeface. The characters have thin, uniform stroke widths that work well for both body and display copy. The logo uses rounded terminals to bring in a humanist feeling.
Colors are taken from the palette of the Parent brand (Staffactory) to maintain the visual consistency of the logo with it. Variations in color to be used for Social Media platforms and Youtube. The workforce workshop wordmark in the logo is not to be used in very small icons.
