Spunkies is a kids' apparel brand. Their mission is to create premium quality clothing that is fun, stays relevant, and lasts long. They use 100% organic and recycled fabric for all their garments and ensure they are ethically sourced and manufactured. The entire process is GOTs certified and they ensure that the quality does not get compromised at any stage. Some of their major USPs include pH testing, needle testing, and the assurance that their garments don’t fade, don’t pill, don’t twist, and cause zero itching.

We delivered multiple projects for Spunkies including webpage design, content writing, social media management, graphic design for digital as well as physical banners, apparel packaging, and more. They needed consistent brand language and a visual style to portray brand values throughout different platforms while constantly focusing on their USPs.

Throughout different projects, the visual language was kept consistent to create a brand persona that customers can recognize. The overall visual layout was kept bright, fun, and cheerful which brings out the brand character and aligns well with the logo. USPs were highlighted everywhere to generate trust and bring the focus on brand qualities.

The overall design language was selected to reflect brand identity. Being a kids' apparel brand, the idea was to keep it fun and celebrate different personalities, make it cheerful, playful, and colorful. USPs and ensemble insights were added to make the feed and stories more informative and encourage people to get to know their clothing better. Bright backgrounds have been used throughout with little elements of illustrations in the highlights to complement the visual language and add character to the feed.