Competitive Research
Information Architecture
Wireframe & Micro Copy
visual design
Prototype
Restaurant
Hestia's own
Hestia's own is a food delivery app for a gourmet restaurant that offers multiple healthy/ vegan/gluten-free meal alternatives. They let customers customize their meals as per their requirements, track their nutritional intakes and suggest alternatives for the same. They also let their shoppers schedule their meals in advance and create custom meals/kits for special occasions as per their different quantity requirements.
For this project, we created a complete end-to-end design solution, including visual design, microcopy, visual assets andHi-fi prototype. This app highly focuses on making meal customization and nutrition tracking extremely easy for customers at different stages of meal selection. The vision behind this app was to come up with a reliable system that can take care of all the daily nutritional requirements of the customer without them having to spend hours deciding what to eat and when to eat. This is a case study project based on research and findings about gourmet food restaurants.
The design language used throughout the application was selected to depict the brand value and give it a sense of being gourmet. Nutrition tracking and assessment have been included in all the custom options to help customers track their requirements without having to switch pages multiple times. Similarly, CTAs for customization and scheduling have been placed strategically at multiple stages to make the flow seamless. It has been designed in a way to make ordering and scheduling healthy food easier for people with busy timelines.
The brand name is inspired by Hestia The maiden goddess of the hearth who presided over the baking of bread, mankind's staple food. She was closely associated with the grain-goddess Demeter, and the pair were often depicted seated side by side amongst the gods of Olympus. With her blessings upon the food, the idea is to eat well and stay healthy. As the app allows users to customize and schedule their meals, there is a sense of ownership in the food they consume. Hence, the name "Hestia's own".
Several iterations including food items, cutlery, and the monogram of the brand name were considered. The logo was to follow the color scheme of the brand for visual consistency. The final logo has a flow that prioritizes the fact that users can have a say in the selection of the meal preparation to the very core as they can select each ingredient. The flow of "own" also represents that process of ordering food will be seamless and hassle-free. The "H" stands strong in the logo representing the firm foundation of the restaurant to stay true to the roots and provide healthy, fresh ingredients. The pattern of the fork and knife put perpendicular to each other represents that the person is ready to order more. This representation has been used as a pattern in the background.
Elements and images used throughout have softer edges to make the overall layout more appealing and give it a sense of a friendly, easy-to-use, and approachable application. The color palette primarily uses golden, black, and white to bring forth a premium look. The CTA buttons have white text on a black background to achieve maximum contrast.
The customers can schedule their meals as per their diety requirements and timelines. Features provided through the app let the customer choose ingredients for their meals and get them delivered fresh on time. The app allows scheduling for an entire month and multiple people. It also suggests to customers about food ingredients in order to maintain their daily nutritional intake.
