Happier is a new venture by Dr. Morpene ltd, a well-known name in the space of pharmaceuticals. It’s a wellness brand with a wide range of self-care product lines from hair care, and skin care to nutrition supplements. The idea behind all their formulations is to bring a balance in today’s fast-paced life with the help of the best ingredients found in nature.
The project brief was to work on the second phase of branding and packaging for Happier which included brainstorming and designing the final look for the superfood illustrations and designing brand collaterals.
The idea behind the branding was to highlight the presence of superfoods in all the formulations and emphasize the importance of these nutrients for overall well-being. The design language thus followed kept young working individuals in mind concerned about skin health and overall well-being and are looking for financially affordable solutions.
Various drawing styles were worked upon to see what resonates best with the brand vision. Idea was to incorporate the feeling of self-care being simple, soothing, and seamless. Creating an efficacious and thoughtful balance of beauty and wellness rooted in nature and driven by clinical science.
Two seperate design pathways were taken rooted in functionality. For brand merch fun, carefree, young was the vibe taken for illustrations. Whereas for packaging minimal and coheisive illustrations were used, that blended seamlessly with the existing design.
The idea was to make a comprehensive guide of all the products. Ingredients benefits and uses were highlighted along with the image of the product. The illustration style used is minimal yet descriptive and uses overall form and cross sections of ingredients as inspiration. Superfood illustrations were placed to show what is unique in each product. The fold was to aid a fluidic flow of information and reduce further binding cost.
The packaging is kept simple yet striking with the use of pastels. The space is divided into different panels to segregate the content and bring out the illustrations for superfoods in each product.