PACKAGING
VISUAL DESIGN
personal care
& cosmetics brand
India
GUBB
Gubb is a personal care / cosmetics brand with multiple product lines ranging from aroma therapy, hair appliances, grooming and bath essentials, oral care and more. They have been working in this space for quite some time and have established themselves as a name that offers quality products for everyday use.Their products cater to different age groups, different personalities and all of their different needs. They believe in letting customers have the freedom to explore and create their unique personal care regimes and their mission is to guide them along their journey in every way possible.
The aim was to design the packaging for specific products and visuals for online platforms to appeal young working individuals active in taking care of their appearances. The idea was to seek attention of the clientele looking for affordable solutions for their everyday grooming needs.
Combining functional quality with a straightforward approach the vision was to create a minimalistic packaging design that stands out on the shelves and also showcases the strength of the prodcuts.
VISUAL DESIGN
While designing the banners for performance marketing, main goal was to understand what catches user attention and how different design styles can be used to collect data and further optimize the CTR.
PACKAGING DESIGN
The Derma Roller packaging features a stunning pastel colour scheme that exudes elegance and sophistication. The delicate hues evoke a sense of serenity and calmness, which perfectly complements the product's purpose. The product photograph showcases the Derma Roller's sleek design and highlights its unique features, such as the micro-needles that stimulate collagen production and rejuvenate the skin. The packaging exudes a premium feel, making it the perfect addition to any skincare routine.
