D2C is a marketing agency that provides digital performance solutions. They help businesses implement and leverage tools, strategies, and resources to reinvent their relationships with their consumers, boost sales and achieve their desired business goals. Their clients are from multiple sectors including apparel, cosmetics, wellness, and more. They work with big and small businesses to increase their leads, scale revenue, improve conversion rates, optimize SEO, and improve customer retention across all platforms.

For this project, we were asked to provide a complete end-to-end design solution, including visual design, content, anddevelopment. They wanted to create a quick first draft for the launch, focusing specifically on all the services they provide. Being a digital performance agency they wanted to club all their services to make it easier for their clients to best understand the tools and solutions they are looking for.

The overall visual layout and design language were kept in tune with the brand value. The color palette used took inspiration from the logo. A bright accent was included to compliment the flow and highlight the major call-outs of the website. CTA’s were strategically placed throughout to make it apparent and readily available for clients to click. Statistics were added to emphasize on achieved results and make the case more compelling.

As a monochromatic color scheme was used as the base of the website, variety in form of text boxes and background elements was added to make the visuals fun. The waves signify movement and growth. Various graphic elements were also included to make the content more appealing and enticing. Small icons were used to capture the interest of the readers toward the key points.

All the services, tools, and brand USPs were covered in detail, and statistics of previous projects were highlighted separately under each segment. Most searched and relevant niche-related keywords were included throughout for better SEO results. The overall tone used is simple and easy to comprehend for clients. Emphasis has been led on explaining technical terms and marketing jargon to make it easier for readers to relate.