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California Burrito is a Mexican restaurant that offers fresh, wholesome & great tasting food that is sourced sustainably. The menu at California Burrito includes burritos, rice bowls, tacos, salads, and nachos in a “make-it-yourself” format inspired by the small burrito shops in San Francisco. Over the past 7 years, California Burrito has successfully scaled up to 37 outlets across India, making it one of the fastest-growing Mexican food chains in Asia.
For this project, we were asked to create a Mexico-inspired wall mural design for their Hyderabad outlet. It was supposed to instill a feeling of love for food and also portray modern Mexican aesthetics. To create a space that resonates with the charm of Mexico. They wanted to install the artwork in units and needed it to be customizable for different wall sizes. The design language was to uphold both context and history and reappropriate pre-hispanic aesthetics through abstraction and forms inspired by mid-century Mexican master Merida.
The design language used for the artwork took inspiration from Carlos Merida who was one of the most celebrated modern Mexican artists. The color palette was inspired by the stone Tozentole which is a local building material in Mexico along with some neutral tones from the existing brand vocabulary. The artwork consists of small abstracted units of food to give a modernist feel and the people in the artwork have stilettos that are inspired by Merida’s work
Carlos Merida is greatly regarded as the father of Mexican modernism and abstractionism. His work is considered highly intellectual, not representing things, but rather a concept of them. While heavily influenced by trends in Europe especially by Cubism from Picasso and abstractionism by Miro, Merida felt it important to emphasize his American (New World) identity and culture. He fused European Modernism with forms and subjects specific to America. His public murals take a significant position in the architecture of Mexico and his works remain the pioneer of Mexican modern art worldwide which inspires designers and design firms to this day. The food elements used have been directly picked from the variety of food that California burrito offers with a twist of abstractionism focusing on 2-dimensional representation.
The units of the composition were made such that the installation is modular and can be rearranged for different wall sizes maintaining the same visual aesthetics. Softer contours were used to portray playfulness and happy energy. The final color palette takes inspiration from food and Tezontel stone. Circular elements were painted on the wall to give a sense of depth. The humanoid figures are shown sharing and having food to celebrate the concept of good food bringing people together.
Multiple compositions were proposed for different wall sizes to stay true to the modular approach. The three chosen colors can be used interchangeably for different units of the mural depending on the composition and the surrounding interiors.
Staffactory is the outsourcing and consulting company of workforce solutions provider. It enables companies to achieve their business goals by aligning talent strategy to business strategy. In today’s fast-paced economic environment organizations need to rapidly adapt and be receptive to changing customer needs. Staffactory is nicely positioned for customers to be Workforce Solution partners in their journey.
The aim was to design Newsletters, Brochures, Social Media Assets and Brand Collaterals.
The final deliverables included Brochures, newsletters, E-mailers, Social media assets and Brand Collaterals.
Newsletters to be put online on a monthly basis for the subscribers were created during the project. The idea was to arrange text, make cover pages, format the content, and visual assets and create a cohesiveness among them so it grabs the readers attention. The aim was to design the data in a way that elevates the product and makes it appealing. Brochures for brand promotion and on topics related to staffing were created.
Emailer is an efficient way of brand promotion. Emailers play a very important role in advertisements. These are a powerful marketing tool for spreading brand awareness. To achieve positive results through mailers the design has to be attractive and informative. Emailers were made to target existing customers to check out the workforce workshop platform and also go for new customer acquisition.
Posts pertaining to brand awareness, audience, and advertisement were created. Posts describing various prominent holidays were also created to be posted on specific dates. Instagram, LinkedIn and Facebook are highly effective marketing platforms. The posts are targeted on discovery of brand and to create awareness about brand objectives and services provided by the brand.
D2C is a marketing agency that provides digital performance solutions. They help businesses implement and leverage tools, strategies, and resources to reinvent their relationships with their consumers, boost sales and achieve their desired business goals. Their clients are from multiple sectors including apparel, cosmetics, wellness, and more. They work with big and small businesses to increase their leads, scale revenue, improve conversion rates, optimize SEO, and improve customer retention across all platforms.
For this project, we were asked to provide a complete end-to-end design solution, including visual design, content, anddevelopment. They wanted to create a quick first draft for the launch, focusing specifically on all the services they provide. Being a digital performance agency they wanted to club all their services to make it easier for their clients to best understand the tools and solutions they are looking for.
The overall visual layout and design language were kept in tune with the brand value. The color palette used took inspiration from the logo. A bright accent was included to compliment the flow and highlight the major call-outs of the website. CTA’s were strategically placed throughout to make it apparent and readily available for clients to click. Statistics were added to emphasize on achieved results and make the case more compelling.
As a monochromatic color scheme was used as the base of the website, variety in form of text boxes and background elements was added to make the visuals fun. The waves signify movement and growth. Various graphic elements were also included to make the content more appealing and enticing. Small icons were used to capture the interest of the readers toward the key points.
All the services, tools, and brand USPs were covered in detail, and statistics of previous projects were highlighted separately under each segment. Most searched and relevant niche-related keywords were included throughout for better SEO results. The overall tone used is simple and easy to comprehend for clients. Emphasis has been led on explaining technical terms and marketing jargon to make it easier for readers to relate.
Bira 91 aspires to bring flavorful beers to the new world. It is a Refreshingly modern beer, Imagined in India with the effect of unleashing your inner self - that playful, friendly, smart & slightly odd creature that is inside all of us. BIRA offers varied category of beer that has different ingredients and palette.
In this project we came up with new look for the beer cans of BIRA. Redesign was done for categories that are on shelf year round. The idea was to keep the essence of the flavors intact while reinterpreting the look of the cans. The logo and mascot were to be used. This is a case study project based on research and findings about BIRA 91.
The project outcome was six different labels for the respective cans of BIRA Gold, BIRA Blonde Summer Lager, BIRA White, BIRA Light, BIRA Boom Super Strong and BIRA Rise. The color palette used is cheerful, refreshing and energetic keeping it in alignment to the identity of BIRA. BIRA monkey and the Logo have been used to achieve consistency in the design.
Based on the popular and highly drinkable Munich Helles style, Boom is an explosion of flavor. Malt-forward, this beer using a combination of two-row and caramel malts along with rice to give it a whisper of sweetness with a crisp body. Balancing the malts, is the abundant freshness of noble hops giving it a hint of bitterness. A strong beer with big flavor, this beer is a crowd pleaser for any occasion. The design is inspired by the euphoric trance of music. Movement with beats, fluidity, and a blast of different flavors are quintessential to the design language adopted.
Wheat is gold. Our take on the Weizenbock style, this strong wheat ale is brewed with choicest golden wheat from India, and caramel malts from Europe giving it a hint of honey sweetness with a toasted malty flavor. Noble hops give the beer a distinct hop bitterness, nicely balancing the sweetness. Top- fermented and brewed with an ale yeast, this flavorful beer has a rich and creamy foam giving it a smooth finish. The design stays true to this magic ingredient and celebrates wheat as it is.
With under 80 calories and only 3g per 300ml, this guilt free lager has a Light taste with a piney hop aroma. The design celebrates the source of direction just as a lighthouse helps lost ships find home, so does BIRA Light. It ends your quest for the perfect taste with its clean and refreshing palette.
Bira 91 Rise, is a premium Rice Lager in the Asian tradition. Elevated with local rice from India, the beer is dry, light on the palate and has a brilliant sparkle. At less than 8% ABV, this refreshing thirst quencher is hopped with Sorachi Ace hops from Japan, which give the beer its unique and pleasing subtle lemon citrus aromas. The design celebrates rice fields that have a long tradition in our awake.
A deliciously different wheat beer, Bira 91 White is based on the traditional Belgian-style wheat ales. More flavorful than traditional wheat beers, this beer is brewed with premium Indian wheat malt, and flavored with orange peels from Latin America and Indian coriander seeds, giving it a hint of sweetness, tart citrus flavors and a spicy finish. True to its flavor the design celebrates the perfect balance of ingredients.
Our take on the classic lager, Blonde is crisp and refreshing. The perfect thirst quencher, this beer is meant to put you in the summer state of mind, no matter the season. A no-nonsense beer style, this beer is made with noble hops from Germany, giving it refreshing piney aromas and a medium-bitter finish. The beer pours a clean, clear, sparkling gold in the glass and is dry on the palate, making it super easy to drink, especially when you want to go back to a simpler time. The design portrays summer vibes. It brings forth bright, happy state of mind that one immerses into with the flavors of this beer.
Staffactory is the outsourcing and consulting company of workforce solutions provider. It enables companies to achieve their business goals by aligning talent strategy to business strategy. In today’s fast-paced economic environment organizations need to rapidly adapt and be receptive to changing customer needs. Staffactory is nicely positioned for customers to be Workforce Solution partners in their journey.Workforce workshop uploads videos and podcasts about staffing services and other related information about Staffactory. It is aimed at brands and enterprises that require staffing solutions.
The aim was to redesign the existing logo such that it is best suited for circular profile images on various platforms, providing a modern minimalist, and memorable look.
The existing logo being used on different platforms was not sufficing the needs due to its rectangular structure. The major concern was that the logo needed more visibility in profile pictures that are mostly circular on platforms like Youtube, Linkedin, etc. So, the logo was redesigned to make it more minimalist and compact. As the company is starting out there was a need to put the entire name of the company in the logo so people can identify it.
INITIAL LOGO
Due to the rectangular shape, the logo is not a good fit for circular profiles. The bottom half of the logo is not visible in small size due to a lack of contrast between the fill of the word and the background.
IDEATION
The design includes a monogram of the brand name along with a human element to give the impression that the company works with people at its core. The logo also uses a stylized alphabet "w" in order to make it visually comparable to the icon of the tick mark. The elements used are to provoke a sense of trust, inclusivity, and approachability.
Clearspace is the minimum buffer space required around the logo. Maintaining this space makes sure nothing else encroaches the logo of its visual breathing area. The minimum clear space to be maintained around the logo is equal to the diameter of the circle used in the logo.
The name of the brand is written as a part of the logo as the brand is starting out and we want people to identify the name.
Nunito is a well-balanced, highly-readable sans-serif typeface. The characters have thin, uniform stroke widths that work well for both body and display copy. The logo uses rounded terminals to bring in a humanist feeling.
Colors are taken from the palette of the Parent brand (Staffactory) to maintain the visual consistency of the logo with it. Variations in color to be used for Social Media platforms and Youtube. The workforce workshop wordmark in the logo is not to be used in very small icons.
Spunkies is a kids' apparel brand. Their mission is to create premium quality clothing that is fun, stays relevant, and lasts long. They use 100% organic and recycled fabric for all their garments and ensure they are ethically sourced and manufactured. The entire process is GOTs certified and they ensure that the quality does not get compromised at any stage. Some of their major USPs include pH testing, needle testing, and the assurance that their garments don’t fade, don’t pill, don’t twist, and cause zero itching.
We delivered multiple projects for Spunkies including webpage design, content writing, social media management, graphic design for digital as well as physical banners, apparel packaging, and more. They needed consistent brand language and a visual style to portray brand values throughout different platforms while constantly focusing on their USPs.
Throughout different projects, the visual language was kept consistent to create a brand persona that customers can recognize. The overall visual layout was kept bright, fun, and cheerful which brings out the brand character and aligns well with the logo. USPs were highlighted everywhere to generate trust and bring the focus on brand qualities.
The overall design language was selected to reflect brand identity. Being a kids' apparel brand, the idea was to keep it fun and celebrate different personalities, make it cheerful, playful, and colorful. USPs and ensemble insights were added to make the feed and stories more informative and encourage people to get to know their clothing better. Bright backgrounds have been used throughout with little elements of illustrations in the highlights to complement the visual language and add character to the feed.
The requirement was to design webpages dedicated to brand values, mission, and USPs. Multiple illustrations and custom animations were added to make the information more enticing and fun. Ui design and website content were created keeping all the key points and keywords in mind. All the USPs were creatively highlighted to attract customers' attention. The overall visual layout and design language were kept in tune with the brand value. The color palette used took inspiration from brand callouts like fun, organic and ethical clothing.
A variety of digital and physical media was designed for advertisement and promotional purposes. These were further used on social media, e-com, and other promotional platforms. Physical banners were also designed for promotional kiosks at exhibitions. Multiple packaging assets were also created for the same.
Hestia's own is a food delivery app for a gourmet restaurant that offers multiple healthy/ vegan/gluten-free meal alternatives. They let customers customize their meals as per their requirements, track their nutritional intakes and suggest alternatives for the same. They also let their shoppers schedule their meals in advance and create custom meals/kits for special occasions as per their different quantity requirements.
For this project, we created a complete end-to-end design solution, including visual design, microcopy, visual assets andHi-fi prototype. This app highly focuses on making meal customization and nutrition tracking extremely easy for customers at different stages of meal selection. The vision behind this app was to come up with a reliable system that can take care of all the daily nutritional requirements of the customer without them having to spend hours deciding what to eat and when to eat. This is a case study project based on research and findings about gourmet food restaurants.
The design language used throughout the application was selected to depict the brand value and give it a sense of being gourmet. Nutrition tracking and assessment have been included in all the custom options to help customers track their requirements without having to switch pages multiple times. Similarly, CTAs for customization and scheduling have been placed strategically at multiple stages to make the flow seamless. It has been designed in a way to make ordering and scheduling healthy food easier for people with busy timelines.
The brand name is inspired by Hestia The maiden goddess of the hearth who presided over the baking of bread, mankind's staple food. She was closely associated with the grain-goddess Demeter, and the pair were often depicted seated side by side amongst the gods of Olympus. With her blessings upon the food, the idea is to eat well and stay healthy. As the app allows users to customize and schedule their meals, there is a sense of ownership in the food they consume. Hence, the name "Hestia's own".
Several iterations including food items, cutlery, and the monogram of the brand name were considered. The logo was to follow the color scheme of the brand for visual consistency. The final logo has a flow that prioritizes the fact that users can have a say in the selection of the meal preparation to the very core as they can select each ingredient. The flow of "own" also represents that process of ordering food will be seamless and hassle-free. The "H" stands strong in the logo representing the firm foundation of the restaurant to stay true to the roots and provide healthy, fresh ingredients. The pattern of the fork and knife put perpendicular to each other represents that the person is ready to order more. This representation has been used as a pattern in the background.
Elements and images used throughout have softer edges to make the overall layout more appealing and give it a sense of a friendly, easy-to-use, and approachable application. The color palette primarily uses golden, black, and white to bring forth a premium look. The CTA buttons have white text on a black background to achieve maximum contrast.
The customers can schedule their meals as per their diety requirements and timelines. Features provided through the app let the customer choose ingredients for their meals and get them delivered fresh on time. The app allows scheduling for an entire month and multiple people. It also suggests to customers about food ingredients in order to maintain their daily nutritional intake.
Happier is a new venture by Dr. Morpene ltd, a well-known name in the space of pharmaceuticals. It’s a wellness brand with a wide range of self-care product lines from hair care, and skin care to nutrition supplements. The idea behind all their formulations is to bring a balance in today’s fast-paced life with the help of the best ingredients found in nature.
The project brief was to work on the second phase of branding and packaging for Happier which included brainstorming and designing the final look for the superfood illustrations and designing brand collaterals.
The idea behind the branding was to highlight the presence of superfoods in all the formulations and emphasize the importance of these nutrients for overall well-being. The design language thus followed kept young working individuals in mind concerned about skin health and overall well-being and are looking for financially affordable solutions.
Various drawing styles were worked upon to see what resonates best with the brand vision. Idea was to incorporate the feeling of self-care being simple, soothing, and seamless. Creating an efficacious and thoughtful balance of beauty and wellness rooted in nature and driven by clinical science.
Two seperate design pathways were taken rooted in functionality. For brand merch fun, carefree, young was the vibe taken for illustrations. Whereas for packaging minimal and coheisive illustrations were used, that blended seamlessly with the existing design.
The idea was to make a comprehensive guide of all the products. Ingredients benefits and uses were highlighted along with the image of the product. The illustration style used is minimal yet descriptive and uses overall form and cross sections of ingredients as inspiration. Superfood illustrations were placed to show what is unique in each product. The fold was to aid a fluidic flow of information and reduce further binding cost.
The packaging is kept simple yet striking with the use of pastels. The space is divided into different panels to segregate the content and bring out the illustrations for superfoods in each product.
Gubb is a personal care / cosmetics brand with multiple product lines ranging from aroma therapy, hair appliances, grooming and bath essentials, oral care and more. They have been working in this space for quite some time and have established themselves as a name that offers quality products for everyday use.Their products cater to different age groups, different personalities and all of their different needs. They believe in letting customers have the freedom to explore and create their unique personal care regimes and their mission is to guide them along their journey in every way possible.
The aim was to design the packaging for specific products and visuals for online platforms to appeal young working individuals active in taking care of their appearances. The idea was to seek attention of the clientele looking for affordable solutions for their everyday grooming needs.
Combining functional quality with a straightforward approach the vision was to create a minimalistic packaging design that stands out on the shelves and also showcases the strength of the prodcuts.
VISUAL DESIGN
While designing the banners for performance marketing, main goal was to understand what catches user attention and how different design styles can be used to collect data and further optimize the CTR.
PACKAGING DESIGN
The Derma Roller packaging features a stunning pastel colour scheme that exudes elegance and sophistication. The delicate hues evoke a sense of serenity and calmness, which perfectly complements the product's purpose. The product photograph showcases the Derma Roller's sleek design and highlights its unique features, such as the micro-needles that stimulate collagen production and rejuvenate the skin. The packaging exudes a premium feel, making it the perfect addition to any skincare routine.
